- To produce the best educational service, the most reliable local television, and online news and information.
- To provide the highest quality social marketing solutions, healthcare services, custom manufacturing products.
- To experiment and innovate, and to be creative, adaptive, flexible and intelligent enough to adapt to the changes in our business environment.
- To run an outstanding business, measured by the increase in intrinsic shareholder value over time.
- To be an exceptional place for people to work, and a leader in the hiring and promotion of minorities and women.
- To be a company that provides outstanding customer service.
- To be a respected part of the communities where we do business.